Büetzerbuebe (Gölä & Trauffer)
LiVE! has sharply tested Switzerland's first interactive fan entertainment system in the market at the Büetzer-Buebe project - most recently at the two sold-out concerts at Zurich's Letzigrund in August 2022. The showcase results show that LiVE! is currently by far the most effective marketing and distribution system on the market.
LiVE! offers additional in-stadium-specific features such as in-seat catering & merchandising, VIP hospitality and digital parking services. Contact us to learn more.
Welcome to a new era of stadium and fan marketing!
A few numbers?
- 80'000 fans in the stadium, 300'000 viewers via FreeTV
- 219'245 APP interactions during the events
- 37'245 fan interactions, 2'534 fans on the stadium screen
- +103% APP downloads during the events
- Sponsor LiVE! generated 1'800 leads in 2 days, 7h TV presence
- 53.5% of Facebook community conversion
- 36h average of one mobile store sale every 4 minutes
- 0% wastage, 100% of all fans reached in the codpiece
- 8.6x more effective than a Facebook post
- 1.6 App downloads per minute
- 50.17% used the APP in the stadium
